Big Art Festival Returns to Sardinia (Porto Cervo) for One of the Most Exclusive Nights of Summer 2026
“Projects like this remind me why I still love what I do after so many years. Because in the best moments, you realize you’re not simply creating an event. You’re creating a memory.” Maxim Berin
On August 9, the spotlight of the international summer season will turn to the Costa Smeralda, where the Big Art Festival returns to Porto Cervo for what promises to become one of the most anticipated and exclusive evenings of 2026.
Set against the breathtaking backdrop of the Mediterranean Sea at the legendary Romazzino, A Belmond Hotel, the event will bring together international entrepreneurs, family offices, investors, luxury industry leaders, cultural figures and distinguished guests from around the world for an unforgettable celebration of music, elegance and Italian summer lifestyle.
The star of the evening will be Robbie Williams.
For more than three decades, Williams has remained one of the most beloved and successful performers in contemporary music. With over 85 million records sold worldwide, countless international awards and an extraordinary catalogue of iconic songs, he continues to captivate audiences across generations. Yet his appeal extends far beyond music.
Robbie Williams represents something increasingly rare in today’s world: authenticity.
He possesses a unique ability to combine global superstardom with humour, vulnerability, charisma and genuine human connection. It is precisely this quality that makes him such a natural fit for the philosophy of Big Art Festival.
“Robbie is not simply an artist,” says Maxim Berin. “He is an emotional force. He has an extraordinary relationship with his audience. He can be larger than life and deeply human at exactly the same moment. And I believe authenticity is one of the most valuable luxuries people seek today.”
For Berin, Porto Cervo itself is an essential part of the story.
“For me, Costa Smeralda represents the pure essence of Mediterranean luxury. There is a natural elegance here that cannot be manufactured. It is beautiful without trying to be beautiful. Sophisticated without trying to impress. Every summer, extraordinary people from around the world gather here, and there is a unique energy that exists nowhere else. Robbie Williams belongs perfectly in that atmosphere.”
The evening is being conceived not simply as a concert, but as a complete immersive experience.
As the Sardinian sun sets over the Mediterranean, guests will be welcomed into a carefully curated world where music, gastronomy, design and emotion come together in perfect harmony. Exceptional cuisine, world-class entertainment, extraordinary scenery and the unmistakable spirit of the Italian summer will create a setting that feels almost cinematic in scale and beauty.
Adding further elegance to the evening will be renowned Italian television personality Eleonora Incardona, who will host the gala. One of the most recognizable faces of modern Italian media, she embodies the contemporary glamour, sophistication and effortless style that have become synonymous with Italy’s most prestigious social events.
The Porto Cervo Gala forms part of an extraordinary international season for the Big Art Festival.
Following Craig David’s performance in Samarkand, the FIFA Gala Dinner with 50 Cent in New York, and the Monaco Yacht Club event featuring Mumiy Troll, the Sardinian evening represents another milestone in a year that continues to reinforce Big Art Festival’s position as one of the world’s leading luxury entertainment platforms.
Yet the true story of the Big Art Festival goes beyond world-famous performers and iconic destinations.
Over the past five years, Maxim Berin and his team have created something much larger: an international cultural and business community known as Big Art Society.
This private network brings together entrepreneurs, investors, family offices, private banking executives, founders, cultural patrons, artists and visionaries from around the world. For many of its members, Big Art Festival has become far more than a series of events. It is a place where relationships are built, ideas are exchanged and meaningful connections emerge naturally.
At the centre of this philosophy lies a simple but powerful belief.
“In music. In conversations. In the architecture of an evening. In human relationships,” Berin explains. “I believe the modern world has become too noisy. Everyone wants to speak louder, faster and more intensely than everyone else. In that environment, the ability to appreciate a pause becomes a luxury.
That is why the atmosphere matters so much. Rhythm matters. Emotional energy matters. I have never believed that impact comes from excess. Real impact comes from precision. From knowing exactly how a moment should feel.”
Perhaps that is why the Big Art Festival continues to resonate with audiences around the world.
Because beyond the stars, beyond the luxury and beyond the exclusivity, its purpose remains remarkably simple:
To create moments people never forget.
And on August 9, under the Sardinian sky, with Robbie Williams performing beside the Mediterranean Sea, Porto Cervo may well become the setting for one of those moments.
